Traffic on roads may consist of pedestrians, ridden or herded animals, vehicles, streetcars and other conveyances, either singly or together, while using the public way for purposes of travel. Traffic laws are the laws which govern traffic and regulate vehicles, while rules of the road are both the laws and the informal rules that may have developed over time to facilitate the orderly and timely flow of traffic.

However, in this case, the context of traffic differs entirely as we are referring to website traffic, that is, getting visitors (like yourself) to arrive from various sources such as other websites, social media platforms or search engines to specific landing pages on your site.